Fly case Pharma

The client’s briefing ‘simply’ was to drive qualitative traffic and video views.

We opted for our VIDEO guaranteed CPC offer combined with a ‘Health vertical’.

Thanks to our optimizations we achieved very good results for the brand as shown below.

Objectives

Traffic generation

SECTOR

PHARMACEUTICAL

SOLUTION

FLY Guaranteed CPC Offer

FORMATS

VIDEO CPC

CTR : 0,39%

35% above benchmark

Qualified Visits

30% more Qualified Visits than competitors

Bounce Rate

Lessthan20%

CPV : 0,02

250% cheaper than Youtube