STEPHANE LUCIEN

Stéphane graduated in 1997 with a bachelor’s degree in Marketing & Advertising from business school EISM. He then graduated with a degree in Computer Science in 1999 from UMH before graduating with an MBA in Interactive Multimedia Business Projects from ICHEC in 2002 and a Master Thesis from Université Saint-Louis in 2004.

He started his career in 1998 in the IT and Advertising field before joining Hi-Media Belgium as Ad Operations Specialist and Web Developer. He then joined the Ogilvy first as IT, then Infographist and Art Director. In 2003, he created his second company, Tsunami Concept, a 360° Communication Agency which he sold in 2006 before creating the Belgian branch of an American Website Development company. He joined Adlink in 2007 and Space in 2008 where he built one of the first agency based data and technical department before developing a performance department within the same agency. Stéphane joined IPG Mediabrands in 2011 first as Head of Performance before creating its trading desk Cadreon. From the end of 2015, he managed the whole Adtech from IPG in Belgium as well as the digital assets for the group (50+ people) until he left at the end of 2017. After 20 years in the digital ecosystem, he has got entreprenarial skills as well as company management, team management, business development and P&L responsabilities.

Thanks to a broad experience on local and international clients, Stéphane has acquired a deep understanding on how technical and trading aspects may/should influence brand’s advertising business.

French speaking, he is fluent in English and speaks Spanish.

Stéphane is a huge fan of movies as well as an expert in the comic book area for more than 30 years.