Who are we ?
Who are we ?
Alt+Media is a Belgian digital advertising company that combines media consultancy expertise with advertising technology to deliver guaranteed results for agencies and advertisers across Belgium.
Unlike traditional adtech providers, we operate as a media consultancy powered by technology, offering both self-service (MyAds Platform) and managed services (Alt+Media) with a strong focus on Brussels and Wallonia.
Our clients:
- Agencies : International, national & regional partners seeking transparent, collaborative technology for premium programmatic campaigns, without hidden fees
- Businesses : Companies requiring direct access to premium digital inventory and advanced targeting
What makes us different :
We guarantee campaign KPIs (one of the very few worldwide), provide access to 200+ premium Belgian sites (Le Soir, RTL, RTBF...), offer 400+ GDPR-compliant targeting segments, and deliver daily human & AI optimization, not just impressions or clicks.
Zero setup fees. Zero hidden costs. Just guaranteed results.
Managed service
Full-service campaign management for complex, multi-format campaigns.
Alt+Media Managed Service is designed for agencies and advertisers who need expert execution across premium formats that require strategic planning, creative adaptation, and hands-on optimization.
Available formats:
- Native advertising : Seamless branded content integration
- Display : Standard and rich media banners
- Video : Instream (pre/mid/post-roll) and Outstream
- Digital Audio & Podcasts : Audio ads on streaming platforms and podcast networks
- Digital Out-of-Home (DOOH) : Programmatic outdoor advertising
- Connected TV (CTV) : Premium TV advertising on streaming platforms
- Programmatic : Automated buying across multiple exchanges
When to choose Managed Service:
- Multi-format campaigns requiring coordination (e.g., Video + CTV + DOOH)
- Event-driven activations (Brussels Motor Show, Batibouw, seasonal peaks...)
- Premium brand awareness campaigns needing manual curation
- Complex targeting or custom reporting requirements
You get: Dedicated account manager, media strategists, daily optimization, and transparent reporting — while we handle all technical complexity.
FLY
The guaranteed traffic solution.
Most platforms charge you for impressions.
We charge you only for real clicks, and we guarantee them.
FLY is Alt+Media's performance-driven CPC product, delivering qualified traffic to your website across Belgium's most premium, brand-safe inventory. We guarantee both the number of clicks and the cost per click, before your campaign even launches.
How it works:
FLY combines contextual, semantic, and data algorithms to continuously optimise for click quality, not just volume, across 120+ premium French-speaking sites and 75+ Dutch-speaking sites, reaching up to 65% of Belgium's adult population.
Guaranteed CPC. Premium inventory. Zero risk. Available formats: Native — Display — Video
ACCURATE
The guaranteed reach solution.
Most platforms deliver impressions. We guarantee them to your exact target audience.
ACCURATE is Alt+Media's premium branding product. Together, we define your target audience using our data segments — and we guarantee that your impressions are delivered precisely to that audience, on Belgium's most premium, brand-safe inventory, with a minimum 80% viewability rate.
How it works:
You define your target. We activate the right data segments across 100+ premium French-speaking sites and 80+ Dutch-speaking sites, reaching up to 55–65% of Belgium's adult population. Every impression is verified, viewable, and on-target.
Guaranteed impressions. Defined audience. Zero waste. | Available formats: Display — Video
LISTEN
The guaranteed audio reach solution.
Most digital ads can be blocked. Audio ads cannot.
LISTEN is Alt+Media's digital audio product, placing your message inside Belgium's premium audio inventory, streaming platforms, podcasts, and digital radio, in a personal, 1-on-1 environment with zero ad blockers. We guarantee a minimum 90% Listen Through Rate (LTR).
How it works:
You define your target. We activate data segments across Belgium's premium audio publishers, reaching your audience during their most intimate media moments, commute, sport, relaxation. Every impression is brand-safe, verified, and unblockable.
Guaranteed LTR. Premium audio inventory. Zero ad blockers. | Available formats: Audio spots — Branded content — Podcast sponsorships
SCREEN
The guaranteed Connected TV solution.
Most video ads are skippable. SCREEN ads are not.
SCREEN is Alt+Media's Connected TV product, placing your brand inside Belgium's premium streaming platforms in a full-screen, non-skippable, HD environment. We guarantee a minimum 90% Video Completion Rate (VCR), on the biggest screen in the house.
How it works:
You define your target. We activate data segments and deliver your ad across Belgium's premium CTV publishers, reaching your audience in a lean-back, high-attention environment. 52% of Belgians watch CTV daily, 82% at least once a week.
Guaranteed VCR. Premium CTV inventory. Zero skip. | Available formats: Pre-roll, Mid-roll, Full-screen (10-60 sec)
NEARIOOH
The guaranteed outdoor reach solution.
Most outdoor campaigns are generic. NEARIOOH is not.
NEARIOOH is Alt+Media's Digital Out-of-Home product, connecting your brand to the real world through Belgium's largest premium DOOH network. 5,600+ premium screens, 63 million impressions available per month, across every major environment in the country.
How it works:
You define your target zone and audience. We select the right screens in the right locations, train stations, airports, shopping malls, streets, fitness centres, cinemas, and more, with real-time optimisation based on weather, time of day, and traffic density.
78% of Belgians notice DOOH. 71% take concrete action after exposure.
Guaranteed reach. Hyperlocal targeting. Real-time optimisation. | Available formats: Digital billboards, Street-level screens, Shopping mall screens, Transport hubs
ALT-COHOL
The responsible alcohol advertising solution.
Advertising alcohol in Belgium is strictly regulated. ALT-COHOL makes it simple.
ALT-COHOL is Alt+Media's dedicated solution for alcohol and spirits brands, fully compliant with Belgian self-regulatory laws (JEP standards), with automated age-gate and minor exclusion built directly into the product. No compliance risk, no brand safety issues.
How it works:
You define your target among engaged adult alcohol consumers. We activate dedicated data segments, Beer & Brew Culture, Wine Culture, Spirits Connoisseurs, Cocktails & Mixology, Fine Dining & Gastronomy, and deliver your ads exclusively on a curated whitelist of authorized premium Belgian sites.
Compliant by design. Brand-safe by default. Zero risk. | Available formats: Display, Video, Native, Audio
WINGS
The guaranteed performance solution.
Most platforms optimise for impressions. WINGS optimises for conversions.
WINGS is Alt+Media's programmatic performance product, buying in CPM and optimising toward your CPA target, leads, sales, or conversions. Using contextual, semantic, and data algorithms combined with conversion pixels, we continuously drive down your cost per acquisition across 200+ premium French-speaking sites and 150+ Dutch-speaking sites, reaching up to 70-75% of Belgium's adult population.
How it works:
We implement conversion pixels on your site, analyse your funnel, and activate our algorithms to reach the audiences most likely to convert. Campaigns are always-on and optimised daily, manually and algorithmically.
Guaranteed CPM. Optimised toward your CPA. Zero brand safety risk. | Available formats: Display, Native
Self-service & plateform
When you want to run your campaigns yourself, with guaranteed results.
MyAds Platform gives you the tools and automation to execute professional campaigns independently, while still benefiting from our premium inventory, advanced targeting, and performance guarantees.
What's included:
- Self-service campaign builder : Create and launch in minutes
- 150+ targeting segments : Demographic, behavioral, contextual (GDPR-compliant)
- 200+ premium sites : Guaranteed brand-safe placements
- AI optimization : Automatic adjustments to improve performance
- Guaranteed pricing : Pay only for verified CPC, CPM or C/GRP delivery
- Real-time reporting : Live dashboards
Available formats: Native, Display, Video (instream/outstream), Digital Audio, Podcasts, Programmatic deals
Best for:
- Agencies running standardized campaigns across multiple clients
- Businesses with in-house marketing teams
- Recurring campaigns (seasonal, promotional, always-on)
- Teams who want control + speed without operational complexity
MyAds Platform delivers the same premium inventory and guaranteed KPIs as Managed Service — you just control the execution.
MyAds Branding
Propel Your Brand Visibility with Unmatched Precision
Myads Branding is a platform that provides brands with a powerful solution for video and display campaigns. The platform utilizes qualitative data to target your ideal audience, resulting in increased engagement and ROI.
With 100% on target guaranteed impressions and offline KPI’s such as reach, OTS, GRP’s you can MyAds Branding is a bridge between television and online video and its insightful reporting features allows to easily compare online and offline campaign performances.
With a cost per GRP and e-CPM buying model, you can be confident that your advertising budget is delivering the results you need. The proprietary algorithms and data segments used by MyAds Branding allow for real-time optimization, ensuring that your campaigns are always performing at their best.
MyAds Acquisition
Ignite Growth with Streamlined Campaign Launches
MyAds Acquisition is a platform designed to make the process of launching native, display, or video campaigns easy and accessible.
With a user-friendly interface, you can create, launch and broadcast campaigns in a few minutes.
The platform operates on a guaranteed CPC buying model, meaning that you only pay when someone clicks on your ad. This model ensures that your advertising budget is used efficiently and effectively, providing with the best return on investment possible.
MyAds Acquisition is the perfect choice for brands looking to drive website traffic, acquire new customers and increase brand awareness through a huge panel of premium sites and qualitative data.
What makes us so different ?
We don't chase transactions. We build partnerships.
Most adtech platforms sell you media. We only sell you campaigns we genuinely believe in. If the results are not achievable for your brief and budget, we say so upfront, before taking a single euro. That level of commercial integrity is rare in our industry.
Every client relationship at Alt+Media is built on three non-negotiable principles:
- We only commit to results we believe in
- We operate with complete pricing transparency
- We treat your budget as if it were our own
We are also one of the only adtech platforms in the world designed to actively reduce carbon emissions. Sustainability is not a label we added on top — it is built directly into our technology and media buying process, making responsible advertising a default, not an option.
As an independent Belgian adtech, we have no global network agenda, no reseller margins, and no conflict of interest — just one team, fully committed to making your campaigns perform better than anywhere else.
