alt+ media is an Alternative Digital Company empowering brands and agencies with premium, addressable and guaranteed digital media solutions. We combine proprietary technology and algorithms, market expertise and a strong consulting spirit to deliver fully brand-safe, high-performing campaigns, on three buying models (Direct/IO, Programmatic Deals, and through our Platform). Founded in 2017 by founders combining 47 years of experience in digital marketing and AdTech on both buy and sell side, previously in senior management roles (mainly Chief Digital Officer) at WPP, IPG, Dentsu and Havas. Active in Belgium.
Premium. Addressable. Guaranteed. Easy&Fast. Six principles: Premium & Local, Brandsafe by Design, Proprietary Technology, Data Powered, Tailor-made & Turnkey, Easy. Fast. Guaranteed.
Off-Platform (Insertion Order): fully managed service handled end-to-end by our campaign managers. Programmatic: Elite activation with pre-optimized Preferred Deals pushed to your chosen DSP. Platform: self-service or managed buying via MyAds, our proprietary DSP, with 0% platform fee.
CPC Traffic (guaranteed CPC), CPM Display & Video (guaranteed CPM, VCR, C/GRP), CPM Audio (guaranteed CPM, LTR 90%+), CPM Connected TV (guaranteed CPM, VCR 90%+), Local DOOH (guaranteed CPM, reach, Share of Time), dCPM Performance (dynamic CPM optimized to CPA), Elite Programmatic (fixed net CPM, Green PMPs), MyAds Platform (guaranteed CPC, CPM, C/GRP, 0% fee).
Belgium: 200+ monitored brand-safe Belgian websites, 400+ cookieless GDPR segments across 15 categories, 5,600+ DOOH screens delivering 63M+ impressions per month. Site languages: French, Dutch, English. Guaranteed KPIs across CPC, CPM, VCR, LTR, C/GRP and CPA. Headquartered at Axis Parc, 11 rue Emile Francqui, 1435 Louvain-la-Neuve.
82% of Belgians watch CTV weekly, 52% daily, 43% use the internet to watch TV, and late-night viewing reaches 75% of traditional prime-time levels. Reach of 55-65% in the French-speaking South and 65-75% in the Dutch-speaking North. Incremental reach of +6-12% from BVOD alone and up to 30% with broader CTV. Smart TV devices only, 100% non-skippable pre and mid rolls up to 30 seconds, data included by default.
Carbon Absorption & Reduction Endeavour. Two approaches: the Platform / MyAds approach applies full CARE logic with up to 85% CO2 reduction through creative weight reduction, delivery efficiency and comprehensive CO2 reporting. The Programmatic / Elite approach focuses on curated supply optimization via Green PMP Preferred Deals and fewer intermediaries. Silver certified, audited for credible climate action. Climate partners: CO2logic and South Pole.