ALT-COHOL

The responsible alcohol advertising solution.

Advertising alcohol in Belgium is strictly regulated. ALT-COHOL makes it simple.

ALT-COHOL is Alt+Media's dedicated solution for alcohol and spirits brands, fully compliant with Belgian self-regulatory laws (JEP standards), with automated age-gate and minor exclusion built directly into the product. No compliance risk, no brand safety issues.

How it works:

You define your target among engaged adult alcohol consumers. We activate dedicated data segments, Beer & Brew Culture, Wine Culture, Spirits Connoisseurs, Cocktails & Mixology, Fine Dining & Gastronomy, and deliver your ads exclusively on a curated whitelist of authorized premium Belgian sites.

Compliant by design. Brand-safe by default. Zero risk.  |  Available formats: Display, Video, Native, Audio