Benoit graduated in 2005 with a bachelor in web development from HEAJ (Haute Ecole Albert Jacquard) in Namur.
He started his career at Aegis Media the same year, taking a role as Ad Operations Specialist in the digital department that just launched. 2008, he was offered the possibility to build Aegis Belgium’s first data and technical department where he has been able to experience team management and P&L responsabilities making the team grow from 1 to 10+ people. For more than 11 years, Benoit managed different brands within Aegis Media Belgium to end up responsibile for creating and growing the agency trading desk AMNET, from 2012 to 2016.
In 2016, Benoit decided to join Havas Belgium as Head of Middle Office and responsible for all operations teams including on and offline media as well as agency trading strategy.
Thanks to a broad experience on local and international clients, Benoit has acquired a deep understanding on how technical and trading aspects may/should influence brand’s advertising business.
French speaking, he is fluent in English.
Benoit is a big fan of card games and is always up for anything related to sport.
2017-PRESENT
COO & CO-FOUNDER - ROOT
COO & Co-founder
2016-2017
HEAD OF MIDDLE OFFICE - HAVAS MEDIA BELGIUM
Responsible for all operations teams (on and offline – 65+ people) and agency’s trading capabilities and strategy.
2012-2016
MANAGING DIRECTOR - AMNET (DENTSU AEGIS MEDIA)
Management of the agency’s trading desk and responsible for Dentsu’s programmatic strategy, digital technical capabilities and their respective teams (25+ people) and P&L.
2008-2012
HEAD OF DATA & ANALYTICS - IPROSPECT - ISOBAR
Management data & analytics teams for both departments.
2005-2008
HEAD OF AD OPERATIONS - ISOBAR (DENTSU AEGIS MEDIA)
Responsible for the tracking and trafficking agency’s capabilities and team.
